Monday, April 30, 2007
Photo from Gaylee
Sunday, April 29, 2007
Allison Videos
The first video addresses a comment that she had made to me early in the process. She's tried so many things, and nothing has worked until now. This is a huge compliment. Allison is actually a NY-trained cosmetologist and is trained to do facials and skin care herself. So for her to not only have not found anything that works for her skin previously AND to be impressed by my line says a lot. To me, anyway.
I also asked her about the level of complication and time needed to do her routine. Cheryl had commented that it was more complicated than what she was used to. I appreciate her honesty a great deal, but I also knew that not everyone felt that way. I wanted to get the perspective of someone who is used to using skin care products and who is also a busy mom (five kids).
The last video addresses the most commonly asked question: how much did it hurt? I asked Allison what questions her friends and coworkers ask her the most and the question was the same. Since she's had almost every treatment I offer, she's a good one to ask.
BTW - I am fully aware that the quality of my videos leaves something to be desired, from the lighting, the audio quality, and so forth. When we move into the bigger space I'll have an actual spot set up for my before and after photos, videos, and so forth, with MUCH better lighting. The audio quality is the camera's fault and unless I spend several hundred dollars on a new digital camera that takes better pictures and video, this is it for now. =-) If any of my videophile clients have suggestions or would like to help me out, it would be greatly appreciated!
To schedule your consultation or skin care treatment in Sarasota, please call 941-321-5311 or visit www.lightweavermassage.com
Purple and ivory it is!
The answer is yes--we're taking everything with us, and yes, we're going to paint the walls the same colors.
Thanks for all the great feedback!
And if you have any requests or suggestions about setting up the new room based on what you loved or hated about our current room, please comment, call, or email.
FAQ Cards
- What is a chemical peel? (Basic chemical peel information)
- More information about the advanced results-based skin care that we offer with more info than the brochure or website has, featuring our oxygenating treatment, deep pore cleansing, and chemical peels.
- Information about our packages, tailored to the group such as athletes (golfers, swimmers, tennis players, and baseball being the most common that we see), headache sufferers, back pain, etc.
- Anti-Aging information and concepts
- Acne information and concepts
- Basic skin care routines and the importance of home skin care
That's what I have to start with. Suggestions?
Jay's CEU Class Weekend
Jay has spent all weekend, both days, taking another neuromuscular therapy continuing education class from Jim Cain. It's focused on the upper extremity, so he's getting a good refresher for a lot of the shoulder and carpal-tunnel work that he does with his clients. Thanks to those of you who called wanting a Saturday appt. with him for understanding why he can't accomodate you this week.
The long version:
Jim Cain is a local neuromuscular therapy teacher. He's the one that we chose after we graduated over all the other options.
Why?
He was the only one that worked on me without making me cry.
You've probably heard this story before, but new clients might not have, so here it goes.
We get a lot of training to be LMTs. It's quite amazing. The school I went to used the same pre-med text books for anatomy and physiology as the university and we learned a lot. And then we started learning about the muscles.
Myology is the study of muscles and hence is what the class segment is called. We learned almost every muscle that can be touched, some that can't, where they start and end (insert and attach), and what they do. Some muscles only do one thing but most do their primary action and assist in others. It's fascinating.
The school realized two things about massage therapy students. One is that we are very kinesthetic (learn from doing/touching/interacting) and the other is that neuromuscular therapy is something we'll need in our career. It's an effective and almost expected tool for our therapy tool boxes.
Our "practicum" for myology was neuromuscular therapy training. We learned the technique and how to palpate and treat each muscle. Granted, it wasn't as in depth as the CEU classes; we were just getting our foundation.
Now I'm a bit type-A in a lot of ways. I'm a lot better than I used to be, but when it comes to school I still show my colors. I have to learn what they teach us, what the book says, do more research and be "the best" in the class, whatever that means. Even if I hate the class.
And I hated it. I thought it was the most awful thing to do to someone.
(You see, and I've told most of my clients this on their first visit, their really is a huge range of what people like touch-wise. Jay likes extremely deep pressure. The joke is that, "If I stood on his back in stilletos and weilded a sledgehammer, that would be his favorite massage ever." It's not that big of an exaggeration. Now I, on the other hand, am a little hypersensitive. I like what most people consider a "fru fru" massage, and in fact my favorite techniques are all, or at least start out with, a lighter touch.)
The reason why I hated it was because when the students would try to find these muscles and the adhesions (what you might call a trigger point or, more commonly, a "knot") I would get all kinds of pain. It really really hurt.
So I learned it. I wanted to be the best at it, but I felt I'd be damned before I'd ever use it on someone.
Allow me a minute to laugh at my naivety.
Thanks.
It got so bad that I would get so anxious that I was literally sick to my stomach before class. The owners of the school gave me permission to not get the work done; to just give. So for the rest of this long segment in my educational career, I gave a lot of hands-on work.
Several teachers knew about my issues and would ask to work on me. It became a fairly common request. About that time we moved into studying other modalities (techniques) of massage and had a different teacher each week for that segment.
I let each teacher that asked give it a try. Each teacher put me into or near tears. One even pressed hard on a trigger point in my upper trap (shoulder) that referred to near migraine pain and I had to go home.
Finally, Jim Cain had us for a class. I wish we had had him for our myology training. Beaner was a great teacher, don't get me wrong, and I love it when we end up in the same weekend CEU classes, it's just that everyone explains things differently and has a different touch.
Jim asked me if he could work on me. At this point I was in a bit of pain (I'm a neck pain and headache stress-carrier; it's why I chose to specialize in helping others with the same problems) so I agreed, once more, swearing that it would be the last time.
But something happened. Jim Cain worked on me. And he didn't hurt me. Actually he helped me quite a bit in the five (if that) minutes he had his hands on my neck. He was gentle and respected that my comfort level was so much less than what most other people have.
I became enamored with this technique that I had previously despised and Jay and I both decided that after we graduated we were going to do our NMT training with him.
And we did.
A lot of my clients remark that I'm the first person they've gone to that didn't hurt them. That means a lot to me. I've helped many people with a variety of pains find relief. It's the most rewarding part of what I do; especially with the headache, neck pain, and TMJ dysfunction treatments.
I'm really proud of that. It makes me look forward to getting up in the morning and seeing my first client of the day. It keeps me going so that I give the last client of the day the same amount of enthusiasm and attention. I have that love for what I do. (Being able to make my own schedule helps a great deal, too. Spa therapists don't have that and burn out quickly in some cases.)
So that's the long story. We really respect Jim Cain and love to take his classes. This is also the story of why we chose to study with him and why we use the technique and philosophy that we do, rather than a harder/tougher/"go for the pain" attitude.
Thursday, April 26, 2007
Video forthcoming from Allison
Our current (soon to be old) office: before and after

Big Announcement: New Space!
In May we will be expanding once more. One year ago we were preparing to add a physical location to our housecall-only massage business. Six months ago (ish) we added facials and chemical peels. And now, a year later, we are expanding to a larger office.
We will be in the exact same building. There will be no inconvenience to our clients with this move because of that. We wanted more space but weren't sure if we could find something close to our current Gulf Gate location.
Lo and behold, the massage therapist that was in the front office suddenly decided to move back to California. I jumped at the chance to increase our square footage.
One of our therapist friends joked, "So Lizz, you're coming out of the closet!" I had to laugh. Our office is the perfect size for massage. It's just big enough for our table, an area for client comfort with a place for hanging up clothes, and a large cabinet unit that has all of our equipment. For facials, massages, chemical peels, body treatments, and our new blended treatments, however, it was getting a bit small. In other words, it's about the size of a very large walk-in closet.
And we're coming out!
Jay and I will be taking over a space that is more than twice as large as what we currently have. There are two rooms. The front has a lovely tile floor and a huge window. (I've made about a dozen suncatchers already!) The second room is carpeted.
We will be using the front room for skin care consultations or for treatments if the second room is booked. (It's large enough to do a massage if we utilize shelves rather than furniture, other than the small table and chairs.) I may keep one of our massage chairs in their for walk-ins. I haven't decided yet.
The large room can fit two massage tables and we will be using it for couples massage, or with one table for individual treatments.
I can't wait!
I'll be posting pictures of the progress we're making. Many of you that started seeing us last year this time in our office remember how we transformed it. I'll probably post before and after pictures of that as well.
I'm so excited!
Don't go to the cosmetics counter without me...
I've toyed with the idea of purchasing it, but hadn't had a chance to sit down and read it. After all, I read six to eight industry magazines (American Spa, Skin Inc., Massage & Bodywork, etc.) each month and about ten consumer magazines (such as Allure, Glamour, and Shape). The majority of consumers get their beauty info from these magazines. Just look at the tiny little beauty section in Barnes and Noble and the overwhelming section of women's magazines, all claiming to have the latest secrets.
Jay and I had a coffee date at said bookstore this evening. It was one of the few nights that neither of us had an appointment and it was nice to spend some time with him just gabbing and looking at books.
I picked up five new May magazines to start with, he picked up a new copy of Dune, and then we wandered. I spent about fifteen minutes perusing Don't Go. I flipped first to the section, of course, that related to my own line of skin care products.
The introduction laughs at those of us who puff up with each positive recommended product and then proclaim the author knows nothing when one is said to be useless, potentially harmful, and--in short--a waste of money. I don't like to think that this is my reaction, and here are the logical reasons why:
The thing that struck me most is that the book is way outdated. The most recent version (cross checked with Amazon, Barnes and Noble, and the author's website) was printed in 2003.
There have been many cosmetic and skin care breakthroughs in the last four years.
Even searching on her website (which has the most update information, supposedly), the company name is still incorrect. Physician's Choice changed their name from Physician's Choice of Arizona to PCA.
No big deal.
The products listed in the book are incorrect. A handful of them are no longer made. Many current products are not listed at all. The ingredients listed for the products that are currently available are incorrect.
Example:
"pHaze 33 Acne Cream ($14.95 for 1 ounce) . As a topical disinfectant with 5% benzoyl peroxide this may be an option, but the castor oil in it can leave a tacky feel on skin and the cream base can be too emollient for those with breakouts. The lemon oil and jasmine make this product a poor choice for sensitive skin. It also contains 5% lactic acid (an AHA), but the pH of the product isn't low enough for it to be effective as an exfoliant"
Here is PCA's list of ingredients for this same product:
Benzoyl Peroxide
Aloe Barbadensis Leaf Extract
Citrus Grandis (Grapefruit) Peel Oil
Lactic Acid
Melaleuca Alternifolia (Tea Tree) Leaf Oil
Retinyl Palmitate (Vitamin A)
Vitis Vinifera (Grape) Seed Oil
Chamomilla Recutita (Matricaria) Flower Extract
Jasmine? Lemon? I don't see either of those in this list. And furthermore, the product is not designed to be an exfoliant.
The product is designed to:
"This active 5% benzoyl peroxide acne spot treatment effectively delivers oxygen into the pores to help kill the bacteria responsible for acne breakouts. L-lactic acid and tea tree oil also work to inhibit breakouts while keeping the skin hydrated and smooth."
I read the book on the shelf and noted that the ingredients for almost all of the products were incorrect. I'm assuming that the company has made formulation changes due to improved knowledge of products and available technology since then. I doubt that the author would go to print without better fact checking.
If you do have this book and are concerned about trying the line that I carry due to the review, please visit www.pcaskin.com for updated information. You can find information for both professional and home care lines as well as ingredients, intended usage, and directions.
And, when in doubt, I do have sample sizes for sale.
To schedule a consultation and learn about what skin care products are right for your skin, call Lizz at 941-321-5311 or visit www.lightweavermassage.com. Schedule your facial in Sarasota today!
Wednesday, April 25, 2007
Makeup
Most of my clients have asked me from time to time if I do makeup. I'm trained to do makeup--it's part of the basic esthetician courses in almost any respected school--but I don't do it professionally.We don't currently have the space, and we don't have the proper lighting.
However, I decided to post a picture of the makeup I did when Jay and I went to a party this weekend. The crystals are placed the same on the other side as well, with one lone crystal in the middle. I got a LOT of compliments on it and I thought it was a neat look.
Tuesday, April 24, 2007
Detox Gel
PCA has a wonderful product called Detox Gel. It's something that I had not used on myself yet, and as I like to give myself treatments (what woman doesn't?) not only to see how effective the products are, but also so I can describe what it feels like.
Below is my before (the streaks of orange by my nose are eye makeup--I had accidentally scratched and didn't realize it) and after pictures.

As you can see in the top picture my nose and the area to either side had many clogged pores.
In the below picture, after one treatment given last night, you can see that my pores aren't nearly as noticeable, don't have the blackheads, and my skin has a much better texture and appearance.
The product is applied after the skin is cleansed and toned. It's a thin gel. The scent isn't unpleasant but it's not something you would want to use as a perfume. (PCA does not add fragrances to their products.) It is massaged into the face for approximately 10-minutes while steam (or in my case, steam from a nice hot shower) keeps it moist. Initially there was a very slight sting (about what a strong astringent toner might produce) but this subsided almost immediately.
As an esthetician, I noticed that the debris loosened dramatically from the pores. It was so easy to do extractions and get the pores clean. I even was able to get debris out of pores that I normally never can get anything out of, even with steam. It just slid out. I do extractions on myself all the time, so it's hard to judge the degree to which this is true, but it did feel less painful (I can be rough on myself) because it was so easy to get it out.
Today my skin feels and looks a lot cleaner. I'm very impressed with the results.
New Allison Pictures!

The picture on the left is before Allison received any treatments. The picture on the right is after she received two peels and an oxygenating treatment. It had been a long time since she received her last treatment. I'm still waiting on the "good" pictures from the first photo session. It will make a big difference with the before and after if the before picture is actually in focus.

You can see that her forehead is MUCH more clear.

The area around her nose is less red and has fewer breakouts. (Again, once I get the pictures we took with her camera for the first shoot you'll see a much larger difference.)

This is a side shot of the nose that emphasizes the difference. Her skin tone and texture is much more even with fewer breakouts and less redness.
On her visit Monday we used a stronger formulation of the PCA peels than we had used before. Hopefully we'll get back on track for the rest of her treatments and we will be posting more regularly!
The videos are coming soon.
Wednesday, April 18, 2007
Upcoming Chair Massage Dates
May 18th from 8:00 to 10:00 PM at K2 Scrapbook Studio on Clark Road
$10 for 10 minutes
I was out there last Friday to do chair massage and had a blast. I can't help but spend just about everything I make on their awesome scrapbooking supplies!
If anyone has any photos of me from an open house, corporate event, etc. that you're willing to let me post on the blog, let me know!
To arrange for onsite chair massage at your next event, call Lizz at 941-321-5311 or visit www.lightweavermassage.com
New Treatment Package
3x 90-minute sessions within 2 weeks
2x 30-minute sessions within 6 months
$300
Our new package consists of shorter, half-hour sessions, that are designed to be used between two and six weeks.
6x 30-minute sessions within 6 weeks
$175
Our regular prices are as follows for structural/pain-relief massage:
90-minutes $100
30-minutes $50
As you can see, our packages save you, the client, quite a bit of money while we work together towards your goals.
To schedule your appointment, please call 941-321-5311 or visit www.lightweavermassage.com.
Monday, April 16, 2007
FAQ: Chemical Peel Costs
A: Chemical peels cost between $90 and $180 for the face, and from $40 and up for the body.
That's a rather wide range of pricing, so allow me to explain.
Depending on the condition of the skin, the desired goals, and the client's desire for more gentle or aggressive treatments, a number of layers of product will be applied.
1 - 2 layers $90
2 - 4 layers $130
5 - 6 layers $160
If an enhancer is applied (this is a retinol (Vitamin A) product that is applied over the products to enhance exfoliation, increase absorbtion, plump, hydrate, and moisturize the skin, and help minimize discoloration from hyperpigmentation) it is an additional $20.
The first peel includes a peel kit as well. This is included in the price.
Most clients will have 2 - 4 layers applied as well as retinol enhancer and should expect to pay $150 for a peel. Clients have the option of signing up for a package of 6 peels for $675, regardless of the peel depth.
Susan's Second Appointment
These photographs are from one month after Susan's first chemical peel. They are from her second treatment session, but keep in mind she has had only one treatment in the pictures.I will show in the close up of her eyes, however, that she is definately showing improvement. The fine lines and wrinkles are not as prominent. She's been using the PCA anti-aging kit for a few weeks as well so next time she comes in there should be even more changes.
The picture on the left is her "before" photograph. The one on the right is one month after her first treatment. You can tell a big difference in the lines to the side of the eyes, the line that is by her eyebrow, and the general tone around her eyes. This is after only one treatment.
Today we did almost exactly the same treatment as last time, only we used a slightly different formulation for the chemical peel. She experienced very little sensation and rated it at around a 1.5-2.0 on a 1 to 10 scale. (Most people say that putting on toner in the morning is around a 2.0.)
No, this picture isn't sideways; she's laying down! I've included this because many people ask me how red they are going to be after a treatment. This photo was taken within two minutes of putting on all the products; approximately five minutes after the last layer of peel was applied. . You can see a soft pink line in the center of her forehead. Some clients do get slightly more red, however as you can see, Susan has normal skin tone. The slight shine is normal and is usually all that gets commented on, if anything
Many people have the preconception that a chemical peel is going to make them look like cooked fish--very "blanched". At Light Weaver Massage & Esthetics, I do only "superficial" chemical peels which have very little to zero downtime. ("Superficial" relates to the depth of the peel.)
The shows (such as Extreme Makeover and Ten Years Younger) that often show people getting chemical peels use the services of a plastic surgeon or dermatologist. Because they have only a few weeks to get results they use a more dramatic procedure called a "medium-depth" or even a deep chemical peel. These peels are very uncomfortable in comparison, have downtime, and cost much much more. However, fewer treatments are usually needed to get the same results.
To schedule your consultation with Lizz Pugh, licensed facial specialist, at Light Weaver Massage & Esthetics, call 941-321-5311 or visit http://www.lightweavermassage.com today! We also offer facials for relaxation, oxygenating treatments, and deep pore cleansing/detoxifying treatments in Sarasota.
Sunday, April 15, 2007
New Susan Updates Soon!
She is a certified KOLBE consultant. The KOLBE test is not a personality test or an aptitude test. Instead, it tells you HOW you should be doing things.
I swear it was like sitting down with a psychic. She was telling me things about myself that I've never really taken the time to articulate. There were so many things about the way that I work and do business that I have questioned myself over. An example would be having many irons in the fire at one time--five or ten different projects to focus on instead of just one. According to my index, this is exactly how I can be the most productive. I thrive on this kind of energy. Deadlines were another aspect. I thought I procrastinated with the best of them, but it turns out I simply prefer to wait until the last minute.
Check back in the next day or so for a Susan update. I'll try to remember to ask her for the cost of the consultation so that I can post it with her number.
Also, I'm trying out a new chiropractor from the Chamber of Commerce tomorrow. I really think that our styles are going to work well together. If I'm right we're going to talk about setting up the beginning stages of a referral system for each other. I'll post her contact info as well as some more about what she does as soon as that's in place.
(I'm always looking for cross-marketing partners. Even if you can't possibly think about how are businesses could help each other--trust me. I can almost always find a way. Please feel free to contact me. However--I am not interested in any MLM companies at this time--no exceptions.)
To find out more about massage, skin care, or chemical peels in Sarasota, visit us online at http://www.lightweavermassage.com or call Lizz at 941-321-5311. Light Weaver Massage & Esthetics welcomes your feedback. If you'd like to see posts on a certain topic, please let us know!
Comment on Comments....
If you want to comment you have a few options:
- Log in to your google, gmail, or blogger account
- Post anonymously
- Or click "other" and type in your name
I didn't approve a few of the comments from "others". If you don't want to put your name, just put your intials or maybe your first name. C'mon, how many "Bob"s are there in Sarasota? Or simply post without a name (choose "anonymous").
I only mention this because there is a need to keep the comments as clean as possible. Names that skirt the line get declined, even if the comment makes me laugh or has something important to say. Similarly, comments that are inappropriate will also be turned down.
Thanks!
Friday, April 13, 2007
Finally had time to approve comments
Rooms still available
Either would be great for permanent makeup, acupuncture, manicurist that doesn't use chemicals, etc.
Wednesday, April 11, 2007
"Open" Hours
A: I'm laughing a little bit, and here's why...
Several of our wonderful clients saw that my email newsletters often come marked at early morning times. I schedule them to be delivered then so that they're a first thing in the morning and more likely to be seen by my clients who are checking email at work. (I picked up this tip from some marketing article that I read. Not sure if it's true or not, but it seems to work.)
The aforementioned clients think that because they get an email from me at 6:30 in the morning, they can get ahold of me then.
(Okay, I'm laughing more than a little bit. If you know me personally, you know that I rarely see 6:30 in the morning. Ever. Unless there is a plane going someplace really interesting that I have to catch or a life-or-death emergency going on within three feet of me.)
So please call us at whatever hour you feel is "reasonable" but don't expect us to answer unless it's during the following hours:
10 AM to 8 PM Monday thru Thursday
10 AM to 4 PM Fridays and most Saturdays
It's true that we often answer the phone until 8 on Fridays and Saturdays, as well as on Sundays, birthdays, and holidays, however we don't feel obligated to do so and sometimes even ignore it! (Imagine if your boss expected you to be available to every single client with the touch of a button 24/7. Doctors and similar trades excluded, of course.)
So just an FYI for all of you who are going to get the email newsletter first thing in the morning tomorrow!
(If you do call during business hours and get our voice mail, we're probably in with a client, in a networking meeting, catching a rushed bite to eat, or driving to a housecall.)
Valentine's Day Gifts (For pre-existing clients)
Please call me by next week to make sure I can fit you in my schedule!
Again-this expires April 30 and we won't be extending it!
(And don't forget to bring a print out of the email your received with the gift certificate inside of it.)
For newer clients and potential clients: We like to send little gifts to our clients from time to time. Sometimes this is the opportunity to send a free gift certificate to a friend, a dollar-off coupon, a really special deal, the opportunity to help me fill my schedule for a steep discount, free product samples, free treatments, and so forth. If you aren't on my email mailing list, drop me a note so I can add you!
Reminder to all clients: Cancellation Policy
Here's how it works:
- We ask that you give us at least 48-hour's notice for all cancellations/rescheduling requests.
- We require at least 24-hour's notice for non-emergency reasons.
- If you cancel less than 24-hours before your appointment, there is a $25.00 charge.
- If you cancel less than 2 hours before your appointment, or don't show up, the full treatment charge applies.
- Emergencies (as we define them) are of course, forgiven.
- The second time that the client misses an appointment or cancels on short notice, they will have to pay in advance for their treatments. If they miss it, no refund, and we won't reschedule.
So here's why:
Many people forget that we are actually in business. Meaning, we make our living as massage therapists.
I can somewhat understand that. After all, clients are so relaxed when they leave, it's really a treat, so they don't "take it seriously" even though they do value it. Also, our passion for bodywork and skin care really comes through, and we enjoy almost every minute of our work. That's a pretty rare thing, and most people experience it only with their "hobbies" and not their career (sadly).
We make our schedules based on how many appointments we have that day. I personally don't like to take more than four or five hours of bodywork/facials each day. So our schedules are spread out according to client's preferences and needs as well as what we can physically handle as well as allowing for marketing and promotion (such as Chamber of Commerce meetings).
In other words, once you make an appointment with us, we are counting on that income to pay for things like rent, food, massage oil, and so forth.
We don't have the luxury of rearranging our schedule to "fill in" the time that a client is going to miss. (Imagine if you are supposed to come in on a Saturday but I call you to demand that you come Wednesday at 2:00 because Jon Doe cancelled his appointment, and it's already 1:00 on Wednesday. If I can't do that with you, don't assume I can do it with anyone else.) Does that make sense?
And I certainly can't open up the phone book and randomly call someone out of the blue with the same demand. Nor do I have a magic genie lamp that I can rub and wish for a client. (If you have a working genie-lamp for sale, let me know.)
So let's say we've got our week scheduled and you call the night before your 10:00 AM appointment, apologizing because you are too busy to come in, forgot about a meeting at work, or have a tennis match (or whatever). We have no way to recover that $80 (or however much).
Unlike going into a store and buying a $20 lipstick, in which case you pay for a thing, you pay for our time. Yes, some of it is for the service (especially if we have to pay for the product that we're using, as in a chemical peel or regular facial or body wrap) but really you're paying for our time and how many appointments we can take that day based on what we're doing. We can do fewer Deep Tissue massages or Hot Stone massages than relaxation massages, for example. DT because of the physical demands, hot stone because of the time to sanitize and reheat the stones, for example.
A common misconception that people have is thinking, "well, Lizz is making $80 from me for a little over an hour, so x 40 hours in a week =... wow! Where is her Ferarri? She's not going to miss the income from one person."
We can physically only do so much massage each week. Therapists who try to do more than their bodies can handle end up in the extremely high statistics for burn-out rate (usually 2-5 years or less for the average LMT).
The reason why we get to define what the emergency is ... well... have you heard the saying, "lack of planning on your part does not equal an emergency on mine"?
Anyone that's had a job before (which is most of you, right?) and probably some that haven't will have heard this. Imagine if your boss came into you and said, "I forgot to arrange childcare for my children today, so you're not getting a paycheck." Can you imagine? How is that fair to you?
Another policy we have is about lateness. If you are late (under 20 minutes) you'll receive your massage, but it will end at the same time as if you showed up on time. If you are over 20 minutes late, you will be treated as a no-show. Why?
We are almost always completely set up and waiting for our client ten to fifteen minutes before their appointment, and always by the time their appointment is to start. Again, you're paying for our time, so if we're sitting around for twenty minutes plus the time we took to make sure our room was ready beforehand... that can add up to forty minutes of unpaid time.
This is where the lack of planning on a client's part not equalling an emergency for us comes in. Sarasota traffic waxes and wanes seasonally, and rainstorms are a part of life here. Always plan on being early, or schedule your appointment later. Don't wait until the last minute to leave.
How would you feel if you spent your twenty minutes waiting for us, because the last client was late through no fault of yours. You could be pretty angry at us, right? I wouldn't blame you at all. So in fairness to all customers, you'll never be asked to wait because of someone else's mistake unless something really weird happens. (If someone sicks up, or we spill something that needs to be cleaned up, break a glass, have an elderly client that needs a little extra assistance, etc.)
So there is the explanation for our lateness and cancellation policies. I hope you have a better idea of how it works, why it's in place, and the logic behind it. We're not trying to be rule-mongers or anything, we just need to make sure that we can pay our bills, improve our business to better serve our clients, and be fair to others who keep appointments and are on time.
It should also be noted that our rules are pretty standard (and in some cases less stringent!) for the industry.
Lots of new treatments!
- Sunburn relief body wrap and facial
- Several blended treaments (combine the might of two therapists!)
- Hydrating cocoon for dry skin
- Massage university (learn how to give a great massage)
If you haven't checked out our Sarasota massage and skin care services, what are you waiting for?
Big news ahead!
We are currently planning on taking them over.
However... it's not official yet. It is a VERY exciting prospect however.
Stay tuned for details.
(We will make this move, if it happens, with the idea of a minimum of disruption to our schedule.)
(Also... we will be having an Open House if this works out!)
Returning phone calls...
If I receive a message from a client or potential client I will ALWAYS call you back (unless it's clear that I don't need to) within 24 hours (holidays excluded).
We've had a lot of problems with our cellular phone service lately, including dropped calls, inability to make or receive phone calls ("network busy", voice mail messages when the phone never rang, etc.), and very low signal in places where we've had signal before. We will be switching as soon as we are able to do so. (If you really like who you have, drop me a note, would you?)
So please please please, if you don't hear back from me, call again. Chances are I didn't get your message. And we're sorry for any inconvenience.
(PS: We're leaning towards Sprint/Nextel, so if you have a comment about them, drop me a line. You couldn't pay me to do Verizon and we currently have Cingular.)
Cheryl's Best Question
"What is the difference between peeling from a sunburn and from a chemical peel?"
When you receive a sunburn the skin is actually damaged. The degree of damage depends on the severity of the burn, of course, and some burns don't peel at all.
(For some great info on sunburns, visit http://en.wikipedia.org/wiki/Sunburn)
The peeling is a reaction to the damaged skin sloughing off. In addition to making you more prone to certain types of skin cancer, you may also be prone to hyperpigmentation (the over production of melanin by melanocytes). Most of what you see on the skin today (freckles, etc.) is a result of sun damage twenty or more years ago.
When you receive a deep exfoliation/superficial chemical peel, the ingredients are absorbed into the appropriate layer of skin. The reaction that takes place causes the "glue" that holds the dead skin cells together to "dissolve." It only affects the very top layer of the epidermis (skin) called the stratum corneum or "horny layer".
As the "glue" is dissolved, the skin cells start to slough off. This can create a "peeling" effect, though it is important to note that some people do not peel and some peel a lot. (Allison peeled a lot from her last peel. I peeled very little from my last one.) This depends on the condition of the skin as well as the products applied.
So while peeling from sunburn and from a chemical peel may seem similar, one is from a traumatic injury to the skin while the other is a chemical reaction caused by products.
Tuesday, April 10, 2007
New Model: Cheryl's "Before"

New Model: Cheryl
She came in for her first facial about a month ago and has been using PCA's Anti-Aging System (Trial-Sized) since then. She's started to notice improvment.
As she says in the video (see my next few posts) her new routine is a little bit more complicated than her old one. Simply changing her routine to wash her face before bed as well as in the morning took awhile to get used to. Now that she has several serums as well as an eye cream, she can't just cleanse, tone, moisturize, and run out the door anymore.
Check out my next post for her before photograph and video.




