Thursday, September 27, 2007

Why stop there???

Many of our clients will call us at least once a year with an “emergency” need for an appointment. Basically this means that they played weekend warrior, twisted their neck wrong, have an incredible headache, or otherwise just want to get out of pain as quickly as possible.

I can consistently reduce a headache from a “10” to under a “4” in one session. Not for every single person (I have had a few that I’ve not been able to help, but 90% of my clients get relief) but for the great majority of them. I can help someone who can barely stand up to be able to function again.

But why stop there?

I know that this may sound like a bit of a nagging post (and it is) because most of my clients have heard this before. Instead of only coming in for pain relief when you’re actually in pain, why not reduce the number of times you need to do this by improving the health of your muscles?

Example:

Client A comes to me once every two months or so because he has a very bad headache and can’t function. Client A spends about $600 a year on massage just for pain relief. He also is constantly taking over the counter drugs to manage the smaller headaches he gets. Sometimes he remembers to use contrast therapy at home (alternating a hot pack and an ice pack) on his muscles, but not often.

Client B came to me initially because of a headache, very similar to A’s, but instead of waiting until the next time she had one, she made follow-up appointments. Client B came to see me again within a few days and again within a week. She’s come in for half-hour treatments a few times when she feels like her muscles are getting a little tight. She’s much better with self-care as well and will take the time to stretch and move around while she’s at work. She also isn’t afraid to tuck an ice pack or heating pad (for the recommended amount of time and no more) while she’s watching television at night. Client B hasn’t had a debilitating headache since her treatments. Instead she’s spent a lot less than Client A and has a better quality of life.

I realize that pain is what motivates us. It’s immediate, it’s acute, and it certainly grabs our attention. Just try to hit your thumb with a hammer or stub your little toe really hard and then ignore it. We get in pain, want to fix it, and then forget about it until the next time we experience that dreadful feeling.

Clients, you’re worth it. You really are. You are worth taking a minute out of your day for self care. You are worth drinking a few glasses of water extra a day. You are worth taking the time to come in and actually make an improvement in your health and well-being. I swear it! I know that you have demands from your bosses, your coworkers, your spouses, your children, even the family dog… Many of my clients are also heavily involved in volunteering, sports, church, or other activities. I get that it takes a large part of your time.

But make time for you. Please. When you have an issue that you know massage helps, stay the course. Get your relief from the more demanding pain and then come back a couple of times within the next two weeks. Let’s break the pain pattern and help your muscle increase it’s flexibility and range of motion. Let’s dissolve the adhesions (knots) and allow the extra blood flow (nutrients and oxygen) to give your muscle a chance to heal.

Pretty please? With sugar on top?

You’ll be more productive in your daily life and ENJOY that daily life more. Isn’t that worth it?

Okay, I’ll step off my little soap box now. Blame it on the hormones, if you like. *grin*

Campaign-Negative Keywords

Chances are unless you were referred to us by a current client of ours, you went to Google and typed in something like “Sarasota Massage”. We came up either on the side or on top as a paid listing and somewhere on the first two pages as a regular listing. Sound familiar?

Unfortunately while Google is one of our best tools for allowing potential clients to find us it is also sometimes misleading.

We use what are called “campaign negative keywords”. Basically we took all the potentially misleading terms that could be paired with massage and made sure that if the user searched for those terms we wouldn’t come up.

Why is this important?

We’re a legitimate family-owned business and offer only legal and ethical services within our scope of practice. Unfortunately illicit services often use “massage” as a cover for their “extras” and it can be confusing to the person trying to find those services as to who actually offers them.

Because a series of keywords has developed that are often used to hint that these services are available, they’ve become associated with the search engines. Type in the word massage and one of the other key words and you may end up with contact numbers for these shady offerings. Or, you may end up on a therapist’s website that accidentally used one of them on their pages.

This is a problem because as the “code words” become more and more creative, it’s more likely that a legitimate service is going to come up under them. Recently I learned, for example, that “alternative” is now being paired with the word massage and men get the idea that these services are available. Now, because I want us to be searchable under “alternative health” or “alternative pain relief” I’m not going to turn the world alternative into a campaign negative keyword.

See my problem? That’s just one of the many words that are being used. I had hoped that our proclamation that we only offer legitimate services (on the first page of our website, no less!) would make these characters go somewhere else, but I still get the occasional phone call or email asking if we include those items in our offerings.

This is just a little blog update because it’s been on my mind lately and I know that some search engine referrals do end up reading this blog prior to booking an appointment.

Thursday, September 20, 2007

Update on Susan

Susan came in last night for a peel. I hadn't seen her in awhile.

She used her PCA face wash, moisturizer with SPF, and eyeExcellence the entire time but did run out of her serums for a time. (She said, after purchasing a new Anti-Aging kit, that she noticed a definate improvement after a few days when she added them back.)

The texture of her skin is fabulous. It's slightly tighter than before and feels much more hydrated. The fine lines around her mouth are improved as are the ones around her eyes. She still has the cute freckles sprinkled across her face, but the unwanted hyperpigmentation is much less visible to the naked eye.

We're going to do our best to stick to a 4-week peel schedule again. Stay tuned.

Wednesday, September 19, 2007

Want to have chair massage at your event?

Lately I've been contacted by scrapbooking events, quilting events, and a few other fund-raiser type get togethers.

If you would like to have me come out, at no cost to the charity or organizers, this is what needs to happen:

- We do have a minimum amount of massage slots that we will need to fill, usually 2 hours' worth. This is based on the date/time of the event and how far away it is.
- Average pricing is usually $10 for 10 minutes; this is paid to us directly from the individual chair massage recipients. (Alternatively you may sell tickets for whatever price you wish and pay us our per recipient rate as a fundraiser.)
- We will need as much notice before the event as possible.
- We will have to have enough room to work in.
- We will have to be indoors with air conditioning. Outside events in the wintertime, if in a 100% shaded area, are negotiable. Anything over 80 degrees outside or in the sun and we can't do it.
- Attendees should know far in advance that we will be making this service available and they should be prepared to bring along extra money or a check.

Please call Lizz at 941-321-5311 to discuss this more if you are interested!

26 weeks and counting

This is a brief pregnancy update for those who are wondering:

I feel great.

I'm still planning on working as long as I possibly can. (So far I've only hit two clients with my belly on accident. Very embarassing! I think I have it under control now, though!)

I'm only taking 2.5 hours of massage a day and one sit-down appointment (IE: facial or eyelash tinting) and I'm making sure I get at least two full days off a week. (Usually Sunday and a weekday.) I've also been (to my surprise) turning down hot stone massages. It's just far too hot! (Jay, however, is more than happy to help you out with this and I may reoffer hot stone myself when the weather gets a little cooler!)

You may notice that I'm sipping Orange Juice during your session (hopefully discreetly!) rather than my normal water. This is to help keep my energy up and avoid drops in my blood sugar level.

Jay has been kind enough to give me regular massages. I used to think that a massage a week was just the ultimate but now... I'm getting 2 or 3! Let me tell you--I don't think I'll be able to go back. *grin*

Um... what else? I'm trying to think of questions that clients have asked. Most of you have been very supportive, and that's appreciated. I've had redirect a few of you back to focusing on your session, but your enthusiasm and excitement for me is very touching. Thank you!

I'm not inviting any of my clients to my baby shower. I've had a few ask, but I feel that's crossing a boundary. However, I'm toying with the idea of having a holiday open house so that clients can come in and see me right before I stop working if they want to. (Or maybe one in January for clients that want to meet the new addition. I haven't decided.) Let me know what you think about this!

Website is SLOW!

If you've been to our main website in the past three weeks you may have noticed it's a bit slow loading. Yes, I'm aware of this and YES, it's driving me nuts!

I finally called the hosting company and talked to a support tech (their email support was pretty much a canned reply that was not helpful at all). I don't feel so stupid--he couldn't figure it out either. He promised to follow up soon and run some deeper diagnostics to figure out what's going on.

Hang in there with me! Just pretend we're back in the days of dial-up and Pentium 75's. A little nostalgia for ya...

Updates on Models

Allison: Remember our beautiful mother of five? Well--they got a pool! (And yes, we've been helping them enjoy it. *grin*) Because chemical peels require that the client stay out of the sun as much as possible, continuing treatments over the summer wasn't really an option for her! She'll be back this fall once the excitement dies down. (But man, she has a great tan!) In the meantime she's continued to use her at-home products.

Cheryl: Cheryl has been traveling over the summer, waiting for news of her newest grandchild, watching another one participate in a pageant, and all kinds of other fun stuff! Hopefully I'll have an update on her soon.

Susan: Summer was busy for her too! I'll actually be seeing her this evening. I should have updates on her within a few days. Hopefully we'll have enough light for pictures this evening so that we can see how she did between treatments.

Frequently Asked Question Time!

Here are some more of the questions we are frequently asked:

Q: Don't your hands ever get tired?

A: The majority of our technique comes from the legs and hips, not our hands! Aside from a few key areas when the hands are really what's working, most of the time it's all about our body mechanics.


Q: Doesn't it bother you to work on (sweaty people/hairy people/insert other category here)?

A: This is probably the question we get asked most, usually in a hushed voice. The funny thing is--no, it doesn't bother us one bit! Hair is just hair. It's a completely natural thing. We have men that shave the majority of their body (swimmers), men that are very hairy indeed, women who can't stand to have even the barest amount of stubble on their legs, and women who don't shave anything at all! We don't even blink. The majority of our clients come to us because they are interested in taking care of themselves, so hygeine is rarely an issue. We're in Florida, after all, so a little bit of sweat is completely natural. Heck, we sweat through the massage! (We try not to drip on you, honest!)


Q: How do you handle getting hit on by your male clients?

A: (Usually this one is almost always directed at me, rather than Jay! *grin*) We are very clear on our webpage that we are a family business and offer only legitimate services. I've honestly never had a single issue with any of my male (or female, for that matter) clients. I usually mention my husband on the phone in the first conversation--only because I want to know if they want to book with me or him for their session. That probably also cuts down on the behavior.


Q: What is the best thing I (the client) can do to show I appreciated the service?

A: This is usually something that I get asked by people at the Chamber or in other networking groups rather than by my clients. There isn't really a clear protocol anywhere as far as who to tip, when to tip, how much, how to refer other people and so forth, so it can be confusing. (Maybe this is a new niche market for Ms. Manners to explore?)

The number one best way to show appreciation is to rebook an appointment and then stick to it! If you find a therapist you really like, then by all means, use them! Even if you can only show up a few times a year for a special treat, nothing says we're doing a great job like repeat business.

The almost-number one best way is to send your friends, family, and coworkers to us. Give them our card. Encourage them to give us a call. Consider buying them a gift certificate. Referrals show that not only do you feel we do a great job, you trust us to do a great job on the people you care about. It's a very high compliment indeed.

We are business owners and we do set our own rates, so while tipping your massage therapist or esthetician is customary, it's in no way expected. About 80% of our clients tip. The other 20% never do. And that's okay! (If you go to someone working at a spa or is an employee, tips are almost expected because while you might pay $70 for that massage, they might only be getting $25-$30 of it. They depend on tips to do things like buy food! Although, to be honest, those of us that own our own business also only get a small amount after we pay our business expenses. Six of one, half a dozen of the other...)

Finally, a great way to show us that we're doing a good job is to TELL US! We appreciate feedback (good and bad, actually) so that we know where we're making a good impression and what we can improve even more on. If you were really wowed, consider telling us in the form of an email and giving us permission to use it as a testimonial!


Q: How many massages do you do in a day/week/month?

A: The answer to this depends entirely on how many people want massage, how many are housecalls versus in-office, when the appointments are, and so forth. The most massages in a week I've ever heard of a therapist doing (that I actually knew rather than an urban legend rumor) was 30. Wow. I can't imagine doing nearly that many!

New Client Averages:
Filling out paperwork: 10 minutes
Talking to the client prior to a relaxation massage: 10 minutes
Talking to the client prior to a pain relief massage: 20-25 minutes
Talking to the client prior to a facial service: 20-25 minutes
Time for the client to visit the bathroom (prior to or after the service): 5 minutes
Time for the client to get undressed and ready: 5 minutes
Treatment time: Usually 60-90 minutes
Time for the client to get dressed at the end: 5 minutes
Talking to the client after the treatment/answer questions/etc.: 10 minutes

Repeat Client Averages:
Talking to the client prior to a relaxation massage: 3-5 minutes
Talking to the client prior to a pain relief massage: 5-10 minutes
Talking to the client prior to a facial service: 5-10 minutes
Time for the client to visit the bathroom (prior to or after the service): 5 minutes
Time for the client to get undressed and ready: 3-5 minutes
Treatment time: Usually 60-90 minutes
Time for the client to get dressed at the end: 5 minutes
Talking to the client after the treatment/answer questions/etc.: 5 minutes

I will say that these averages are for us. Usually if you go get a massage you fill out quick paperwork, get on the table, get your massage, and are rushed out the door. We really take our time to customize each experience and make the client comfortable.

That's just the time with the clients. We also spend time marketing, attending networking functions, returning phone calls and emails, updating the website, writing articles for a variety of websites and directories, continuing our education, placing orders, doing laundry....

So for me, personally, I wouldn't want to do more than 20 treatments a week. Four appointments a day works out to about a nine hour day after everything is figured in, and that's if I take two days off!

Right now, being pregnant, I'm taking 2.5 hours of massage and one facial/eyelash tinting/other treatment that's all sit-down/etc. a day maximum and doing my best to get two days off a week.


Don't see your question on our blog? Email me! I'll be happy to answer it.

Call 941-321-5311 to schedule your Sarasota massage therapy treatment today!

Sunday, September 9, 2007

September Special

September ONLY:

Pre-purchase two gift certificates and get a third free!

- Only valid for actual gift certificates (as in you're giving them to someone else)
- Certificates valid 1/2/08 to 12/30/08
- Cash, check, Visa, or Mastercard accepted
- As always, no refunds for gift certificates or treatments

Call Lizz today 321-5311 or send an email to epugh at lightweavermassage dot com to purchase your certificate!

(This is going to be the best deal of the year on gift certificates, by the way. Just a heads up!)

Chair Massage for a Cause

We had a fun time this Saturday at Life Crop, a scrapbooking event that benefitted the North River Care Pregnancy Center.

I've done quite a bit of massage on scrapbookers (being one myself, I know the pain that the love of papercrafts brings!) at K2 Scrapbook Studio and am now getting calls for more opportunities like this. I'll also be doing an event for quilters soon! (I can't claim any knowledge of quilting pain though--except what I know about poking myself repeatedly anytime I try to get friendly with a needle and thread!)

This event was particularly fun. I love doing chair massage in a festive environment. Don't get me wrong--offices are still a lot of fun for me too, but there's something to be said about being surrounded by a bunch of like-minded women ohhing and ahhing over each other's baby layouts.

This was the third year of the event and the coordinators increased their donations by over tenfold from last year. I'm hoping next year will be as big of a success for them--AND that they'll have us back!