Tuesday, April 8, 2008

Fourth Annual Customer Survey Results

Edit Note: I apologize for this appearing as such as mess! I've edited it three times in blogger and I have no clue what's causing it to display so oddly.

We recently sent out an email offer for the first twenty respondents: a
free 20-minute Brain Bliss Massage.

The Brain Bliss Massage is concentrated entirely on the face and scalp. It's a truly decadent treatment that relaxes you from head to toe. Normally 30 minutes, this treat is a perfect choice for your lunchhour! $45 For more details visit http://www.lightweavermassage.com/
or call 941-321-5311


In order to qualify for this free treatment the client had to click on a
link and complete a short survey. All twenty spots were filled in short
order.

Here are some of the results.

If you could verbally share one thing about Lizz or Jay at Light Weaver
Massage with your friends, family members, or coworkers, what would that
be?


I already have shared this with my co-workers and friends: I feel Lizz genuinely
cares about me, my health and my well being. It makes my visits very personal. ~Kelly Lulofs, Sarasota

They're the dynamic duo. They're client oriented and will meet you at your home
if your uncomfortable. Perfect for the first time massage. ~Alison Almy, Bradenton

Lizz is the only person I'll go to because she's the only one who adjusts her pressure when I ask. I've been hurt by several other therapists and was actually afraid to get another massage. Lizz has never hurt me and I can truly relax with her. ~J.K., Sarasota

Lizz gave me the best massage I've ever had; and I've had massages all over the world! She's the only massage therapist that I'll go to. ~T.A., Sarasota

They explain things about my body in a way that I can understand. They don't use big words to make themselves sound smart. They break it down into pieces I can relate to. This makes me care more about my body and understand how massage helps me. I love that they don't talk down tome. ~B.B., Parrish

So many therapists I've gone to before give the same massage. Lizz changes it up based on what I need at the time. ~Jake C., Osprey

You've never hurt me! I don't like deep work and you adjust your pressure so it still feels firm but it's not tickle-light. ~Amy S., Venice

I love the after work massage time. It's great to be able to come get a massage on a Friday. What a great way to start my weekend! ~Jen C., Sarasota

You make each massage a one of a kind experience by constantly asking for feedback. I have had many massages at other places where they had a pre set routine for a particular type of massage and they did not seem to care what the client needed that day. You seem to be more of a caring service than just a business. ~Bob G., Sarasota

What is your number-one favorite thing about our business?

Top answers: customization of each massage; atmosphere of caring and
compassion; availability of both housecalls and an office; ability to
educate without "talking down".

If you had to pick one area we could improve upon, which area would it
be and how would you do it? (Be as detailed as possible.)


Location was mentioned several times, specifically the effects of being
next to Bee Ridge Road. Thank you for being honest about this feedback;
I've contacted the spa owner and we will be discussing ways to cut down
on the road noise soon. We are currently using some insulation between
the window and room, a large fan, and the music. Obviously we need to do
something else. I'm also glad several people mentioned that while it's
noticeable, it's not terribly distracting; you aren't likely to go
elsewhere simply because of it.

We were asked to possibly add more hours. Several clients appreciated
our Monday thru Saturday availability prior to taking our leave. This is
no longer a possibility. I am now involved with teaching at the Sarasota
School of Massage Therapy, which takes up time during the week. It's
been a big goal of mine for several years and now that I have the
capability of sharing my passion for bodywork with newbies, I can't tell
you how excited I am!

I also have always wanted to spend most of my time with my children,
once I had them. It's never been my intention to have kids and then
shuttle them to daycare. While that scenario works for millions of moms
around the country, part of the reason I chose this profession was
because of the flexibility it would give me to stay home with my family
during the week. I've spent the last four years 100% focused on my
business and six-day work weeks weren't difficult. Now I need to focus
on my family as well.

The most creative suggestion goes to Bob G: He suggested giving the
client an interesting focal point on the ceiling to help clients stay
awake! Glad to know that our clients are so relaxed that they have a
problem like falling asleep! *Big Grin* I'm going to discuss this with
the therapist who shares the room with me and we'll see if it's a
possibility.

Several clients pointed out that I still don't have business cards for
the new location! It seems like every time I log on to the computer for
business reasons, I get sidetracked by a hungry baby or dirty diaper. I
love being a mom! Business cards should be ordered this week.

If you have not come to see us in awhile, why not? What can we do to
earn back your business?


The number 1 answer was that I had been on maternity leave and by the
way, welcome back. Thanks for the kind words!

Other popular answers: moved too far away to come regularly; changed jobs (financial situation changed); major life event (new baby, marriage, divorce, etc.); receiving care for another medical condition and lack time, energy, and funds for massage.

What is your favorite part of the massage?

Neck and Feet were tied as the top favorites, followed in second place
by Head and Back.

Lizz is currently looking for 2-3 onsite chair massage clients per
month. Do you know of anyone that might be interested in receiving
information
?

We received several leads. Thanks for your suggestions and please keep
us in mind if you come across someone in the future!


Is there anything else you'd like to tell us, either ways we can
improve, things you love, or just general comments?


We received lots and lots of positive comments. Thanks so much!

What would you like to see added to our email newsletter on a regular
basis? (Check only those that you would really like to see.)


Everyone voted for Open Appointment Times. Most of you voted for Health
Tips and Specials. Massage News, Featured Services, Getting-to-know-us,
and FAQs were also very popular choices.

Is there anything you would like us to add or change about our
website? If so, please be detailed.


One of our clients mentioned that several spa gift certificate sites
exist where you can get a printable certificate without having to deal
with calling a phone number or sending an email. I'm glad that there are
businesses profiting from this ability; I'm not interested at this time.
Massage is almost as personal a service as you can have; I'd like to
keep it that way. That means, to me, directly working with my clients. I
enjoy talking to you guys when you call! I really do. And I love getting
email updates from you from time to time.

We had one client, a website designer, point out a repetition which has
since been corrected.

Another client hadn't seen our website in awhile and asked for us to add a place to sign up for the regular newsletter. This has been added. (You can also sign up for the headaches-only newsletter, which is sent daily
for about three weeks with information and tips, from our Services page.
I desperately need to up date this and fix the formatting, but it still
is full of good information as it is now.)

Clients were also asked for the following information:

May we share any of the above information with other clients and potential clients?
Please enter your first and last name
Please enter your phone number
Please enter the best time to reach you
Please enter the approximate date of your last massage with us

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